I come in, sort out your marketing, lead your team and build the systems that keep it running.
✦ Worked with $6M startups and scaleups in Australia, the UK, Italy and North America ✦ Three marketing functions built from scratch
An American degree, years lived and worked in Australia and the UK, and a Canadian company whose marketing I run remotely. Working across time zones in a second language it's how I've always worked.
I can't watch a process run badly and leave it alone. In every company I've worked in I've ended up rebuilding how the work actually gets done: the CMS, the workflows, the automations. It's the part I enjoy most, and it's the part that's still there after I leave.
I've always had a passion for illustration and UX/UI design. It's why companies have trusted me with their brand assets, from digital to print, and why I'm fluent in Illustrator, Figma and Canva. In practice it means I can brief a designer properly or ship it myself when there's no time.
Positioning, messaging, priorities. What's worth saying, to whom, and what to stop doing.
Product marketing ✦ Brand strategy ✦ Content strategy ✦ Campaign Management
The operating layer: content workflows, CMS, CRM, automations, AI. What makes things ship every week without someone pushing.
HubSpot ✦ Pipedrive ✦ Airtable ✦ Notion ✦ Webflow ✦ WordPress ✦ GA4 ✦ Metricool ✦ LLMs
Leading the people inside and coordinating the ones outside: junior marketers, freelancers, agencies, budget.
Mentoring ✦ Budget ownership
I've worked across marketing, operations and sales which is why I can cover the whole function instead of one slice of it.
📍 North America
No marketing function existed. The founder was the only person producing anything, freelancers worked in silos, nothing connected.
I built the function: positioning and content pillars, an Airtable content system, an AI-assisted production workflow, coordination of the web and SEO team, and the launch of two new products.
Results
📍 Italy
Content had no owner and events were being mismanaged. I was hired for content and took on both.
Over two and a half years I owned creative direction, an €70-80K yearly budget and supplier selection. I ran their presence at 30+ international trade shows a year and built the positioning for a second product line.
Results
📍 Italy
The company wanted to sell employer branding and recruiting to HR teams with no marketing team or setup behind it. I was the first one hired.
I started on acquisition, funnel automation, and the CRM and data analysis that fed the sales team.
Then I moved to making it convert. I led the B2B content and event strategy, rebuilt the nurturing flows, and ran the employer branding events programme end to end
Results
I'm your marketing manager: direction, systems, team. I'm in your Slack, in your meetings, and accountable for the roadmap and the numbers.
Engagements usually run six to twelve months.
And if the fractional work goes well, hiring me is on the table.
Sometimes one thing is missing and needs building: the content system, the funnel, or the founder's own presence as a channel.
Scoped and priced upfront, usually four to eight weeks.
Some companies start here and go fractional after.
For founders and in-house marketers who don't need me running things, but do need someone senior to think with. Sessions on positioning, priorities, building the system, or making AI actually useful.
You won't need to manage me. I come in, work out what matters and start moving.
New sector, new team, new stack. I've done it across four industries and three countries
I take a thoughtful, precise approach to your work. I'm able to identify root causes and patterns that inform strong decisions.
I bring structure and clarity when you communicate. Clients can count on me to align quickly on goals, scope, and expectations.
I'm your marketing manager, part-time and not permanent. I'm in your Slack, in your meetings, and accountable for the roadmap and the numbers — I'm just not on payroll.
Six to twelve months. Long enough to build something and train the team, if necessary.
Yes. I've worked across seven. The pattern is consistent: B2B, high contract value, long sales cycle, and no marketing structure yet.
It has before, and I'm open to it. Fractional is a good way for both of us to find out.
An agency sells you execution, and has every reason to keep you buying it. I work inside the company, lead the people you already have, and build systems your team keeps using. An agency's deliverable is work. Mine is a marketing function.
Thirty minutes, you and me. Tell me what's not working, and I'll tell you honestly whether I'm the right person for it.
© Ilaria Colasanti 2026 | VAT 17895811002 | ciao@ilariacolasanti.com | LinkedIn
Hey I'm Ilaria 👋